Marketing today is a perfect blend between creativity and data. If a marketer needs to deal with thousands of customer reach, if not millions, it is impossible to do without technology. Hence, Martech is needed. Several MarTech companies have introduced tools and software to make the marketing automation process easier for both small and big enterprises.
Whether you're a startup or a growing company, you need to perform marketing consistently. You might be wondering how MarTech software can benefit your business. In this article, we have answered all these questions and included a price comparison to help you identify the best tool for your business. Check it out below.
What Is MarTech?
The term MarTech is used to describe the set of tools and software used by marketing experts for planning, executing, managing, and monitoring their marketing campaigns and content. These tools are designed to help streamline the marketing process across multiple channels, assisting in data collection, lead generation, data analysis, and so on.
Usually, a business or organization makes use of a full suite of software and tools to implement, manage, and monitor their marketing efforts. This suite is referred to as a MarTech stack.
These marketing technologies are being increasingly utilized by businesses worldwide to boost their marketing efforts and drive sales. But with the market overflowing with MarTech tools and software, it often becomes difficult for a business to choose the right software that perfectly aligns with their needs and goals. And that is why it is important to be aware of the essential features that are part of every capable marketing automation tool.
What Are the Must-Haves in A MarTech?
If you are developing a MarTech stack for your organization, it's essential that you include all the necessary features and functions that you would need. Some of the key components of efficient MarTech software include the following:
Automation software
Email and social media marketing
CRM integration
Analytics tools
Advertising tools
Search engine optimization
Content management system
The perfect MarTech stack for your organization needs to be one that aligns with your marketing needs. However, if in doubt, it's best to go for simple and efficient options like Camp Automation, which combines almost all the tools a marketer might need to implement an effective marketing campaign within a single platform. Still unsure? Check out the detailed comparison chart mentioned below.
A Detailed Comparison Chart:
Features | HubSpot $800/month | HootSuite $739/month | Salesforce $1250/month | Sharp Spring $999/month | |
|---|---|---|---|---|---|
Automated Campaigns | ✔ | ✔ | ✔ | ✔ | ✔ |
Multi-channel Marketing | ✔ | ✔ | ✔ | ✔ | ✔ |
Unlimited Contacts | ✔ | ╳ | ╳ | ╳ | ╳ |
Unlimited Email Marketing | ✔ | ╳ | ╳ | ✔ | ✔ |
Social Marketing (Ads & Posts) | ✔ | ✔ | ✔ | ✔ | ✔ |
Unlimited Landing Pages | ✔ | ╳ | ╳ | ╳ | ✔ |
Unlimited Forms | ✔ | ✔ | ╳ | ╳ | ✔ |
Social Listening | ✔ | ╳ | ✔ | ╳ | ╳ |
Asset Library | ✔ | ✔ | ✔ | ╳ | |
CRM Integration | ✔ | ✔ | ✔ | ✔ | ✔ |
Lead Stages and Points | ✔ | ✔ | ╳ | ✔ | ╳ |
Web Tracking | ✔ | ✔ | ✔ | ╳ | ✔ |
Does Your MarTech Software Have 'All' The Features?
So, now the question is - does your existing MarTech stack have all the features you require? Usually, marketers use 11 to 13 different tools on average to create, manage, and monitor their campaigns. This puts them at a disadvantage - they have to deal with too many logins and the lack of 360-degree visibility of customer data.
The perfect MarTech platform must include everything from automating and optimizing your campaigns across different channels to creating content, generating leads, and generating detailed analytics. And if your current MarTech software doesn't offer such benefits, maybe it's time to go for an upgrade.
Choose A MarTech That Fits Your Needs
So, when it comes to choosing MarTech tools and software for your business, remember the golden rule - “less is more”. Choose an all-in-one marketing platform that allows you to manage your campaigns with a single login while also providing a 360-degree view of customer engagement. This will help you streamline your marketing efforts, thereby giving you a clear advantage over other competitors.
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